At EGP we like to make sure out customers get the most “bang for their buck”, so we have compiled this list of Design for Print Hints & Tips…
1. Use Colour
There’s a reason most leaflets are full colour – research shows a 50-70% increase in retention of full colour leaflets over black and white. Perceived value is higher in your customer’s minds so they tend to keep hold of them longer.
2. Size Matters
It depends on what you’re using your leaflet for and where it’s going to be displayed, but conventionally, most leaflets tend to be A5 (folded down from A4 or A3 size) or DL size (1/3 A4 folded). Producing leaflets this size should make them fit in nicely with most distribution racks and are a convenient size for most readers. Sticking to these standard sized will also make economical use of our standard sheet sizes thus keeping your costs as low as possible.
3. Stiffer the Better
Floppy leaflets hide your message, slip from racks and might even get removed if they interfere with other leaflets. Make sure you print your leaflet on the right paper weight. Don’t make your leaflets too tall and fold them down the left hand side. If you need advice on paper weights just speak to our expert team.
4. Clear call to action
Check over your leaflet, make sure you’re clearly asking readers to take an action – then run through everything that they’ll want to see to take that action. Phone numbers, addresses, maps, opening times, email addresses, website addresses – can all be easily missed off.
5. Checks and proofs
Copy check again and again – and get someone else to have a look too. Spelling mistakes and bad sentence structure can put off readers and reduce comprehension of your sales message. If you’re self-checking, leave a good night’s sleep before you re-check; It’s amazing what a fresh pair of eyes will spot that you missed before.
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